Хищные продажи. Система иммерсивного Мар

Хищные продажи. Система иммерсивного Маркетинга. (Бизнес книга на русском)

Predatory Sales. The Immersive Marketing System

How realistic is it… • …to sell an apartment through Pornhub? • …to advertise a smart home through a kidnapping investigation? • …to convince a mayoral candidate to cut off their finger for election victory? Timur Zakharchenko and Vadim Shevchenko are convinced: it is more than realistic. For this, they devised immersive marketing. Its essence is the blending of reality and fiction. Like in theater. No commercials or banners—instead, a play is staged, aimed at making the audience forget and believe in what is happening. This method is for practitioners and result-oriented individuals. For those who want to spend money on advertising to get a return. In this book, the authors collected the most successful cases from their more than ten years of experience, describing them in detail, concisely, and with humor.

Author: ЗАХАРЧЕНКО Т.Е., ШЕВЧЕНКО В.С.

Printhouse: AST

Series: Business Book

Age restrictions: 16+

Year of publication: 2023

ISBN: 9785171539306

Number of pages: 208

Size: 60x90/16 mm

Cover type: Твердая бумажная

Weight: 300 g